Understanding Pinterest basics can feel overwhelming for a small business owner, but it doesn’t have to be! This post will walk you through exactly how to optimize your Pinterest presence to attract your ideal clients and drive traffic to your website.
What Makes Pinterest Different?
Here’s a game-changing truth: Pinterest isn’t just another social media platform – it’s the world’s third-largest search engine, right behind Google and Facebook. And it’s working even while you sleep.
Why Pinterest is Your Brand’s Secret Weapon
Unlike Instagram’s 24-hour lifecycle (if you’re lucky), your Pinterest content lives forever. I still have pins from many years ago that continue to perform well. The effort you put into Pinterest will continue to pay off in the future if you’re intentional and consistent.
Pinterest also reaches ready-to-buy audiences who are actively searching for solutions! Did you know? Pinterest users have an 85% higher average order value than other platforms. While it might take a bit more time to build your audience or gain trust on the platform, viewers on Pinterest are already showing up primed and ready to find a solution to their problem.
The stats speak for themselves:
- 89% use Pinterest for inspiration for purchase
- 98% of people try new products they discover while on there!
Why SEO Matters on Pinterest
Remember above, when I mentioned Pinterest is a search engine, not social media? That means you need to pay special attention to how you’re handling your copy.
If you’re familiar with blogging for SEO, you know just how important it is for discoverability. When you shift your perspective to the way your client thinks, it will change the way you view SEO. What are the terms they’re searching for when looking for your product or service? As creatives and business owners, we sometimes forget our clients aren’t always in on the lingo.
Let’s Talk About Website Traffic
Have you ever noticed views tank on a certain app when you share a link to your website? Pinterest can consistently drive qualified traffic to your website without punishing you for inviting people over! Plus, it multiplies the impact of content you’re already creating if used strategically. Simply by understanding a few Pinterest basics, you can get more return for the work you’re already creating!
Once you get your workflow down, Pinterest can even build brand awareness on autopilot! The best part? Those beautiful brand photos and valuable content you’re already creating? They could be working harder for you, reaching dream clients who are actively searching for exactly what you offer.
Need a Little Support?
Starting from scratch? Already have a profile that needs a refresh? Our Pinterest Revamp package transforms your existing profile into a strategic marketing machine, custom-built to attract and convert your ideal clients.
