Preparing For Your Brand Session


What an exciting time and congratulations! Getting ready for a photoshoot can be daunting but it doesn’t have to be. Follow these simple steps to ensure less stress during your session – and better photos! 

Make your Pinterest board— This is a great time to sit down with a glass of wine and gather inspiration images. Be sure to include textures, moods, colors, shoot locations, and wardrobe. Make sure it encompasses your brand to help create a mood board for your shoot.  

The location choice can make or break a shoot. You want to choose a location that is warm, inviting, and light-filled. Lighting is key. If there’s no light, it doesn’t matter how hard you planned the images may fall flat. We want to produce the most beautiful images to reflect what your brand deserves, brilliance!

Choosing your wardrobe for a photoshoot can be the most exciting yet stressful part of the preparations. You may want to skip things that are likely to become dated easily (like that cute patterned dress you picked for the fall season). Instead, try putting together a more neutral ensemble. I recommend playing up your brand colors with accessories such as fun shoes, jewelry, textures, and layers. Also, consider finding pieces from your local makers and creatives! 

Next up is the shot list. It’s very important to chat with your photographer about your shot list of images you need and expect from the session. For example: Are you shooting primarily for social media content, website refresh, email newsletters, print media for marketing, etc? This helps curate an authentic bank of photos that will serve you for a longer period of time and cover all your needs across platforms! 

Don’t forget to pack your photoshoot bag! Make sure you are fully packed and prepped a few days ahead of the shoot to ensure that nothing is forgotten- there’s nothing worse than realizing the night before a session that something is missing!

*Things you might need in your bag: Make up for touch-ups, Hairbrush, Hair spray, bobby pins just in case, Tide to-go pen, and a pair of comfy clothes to change into after the shoot.

Last but certainly not least….HAVE FUN!! At the end of the day, this is really about celebrating your business. Whether you’re celebrating a win (like a rebrand, go you!) or celebrating the start of your business, brand photos should be exciting and enjoyable. So let’s do this!

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