Last week I finally got to be on the other side of the camera for a brand session with Paige Ray.
It was part “I desperately need images for my business”, part walking the walk, and part experiment to see what it felt like putting myself in my clients shoes.
But here’s the thing. In the days leading up to my shoot and even the night before, I had the thoughts I’m assuming every one of my clients thinks right before their session.
“Who do I think I am?”
“Why am I doing this?”
“Should I have waited?”
I pushed on because at this point there were so many moving pieces there was no stopping that train. There was no going back! And because I trusted every single person on my team!
Fast forward to this week. I’ve just gotten sneak peeks of my images and here’s what I have to say about every one of my excuses (that I’d be willing to bet you’re using too).
1. “I am so awkward/terrible/a hot mess in front of the camera.”
Yup … so is just about everyone on the planet, or at least that’s what they think. Does anyone else immediately go to Ricky Bobby “I’m not real sure what to do with my hands” in their mind??
People who are naturals in front of the camera have either had practice or have someone behind the lens helping them through it all.
AND the way you feel in front of a camera has less to do with how you’re doing and more to do with how I’m doing. It’s totally part of MY job to help you be at ease in front of the camera. And while their are still going to be moments you’re going to question how you’re doing, it’s MY job to help you feel your best!! You know what else helps with this?? Hiring a fabulous team to get you to your desired end goal (but more on that soon).
2. “I’m not ready/I’ll do it when…”
My biggest excuse ever. I just kept putting it off. I made all sorts of seemingly valid arguments for why now wasn’t the best time. There are ALWAYS going to be reasons not to do something if you look hard enough. But can I tell you I hear it all the time and can now speak for my own experience. The level up power that happens after one of these sessions is unparalleled. It’s a celebration of your business and how far you’ve come and a statement about where you want to be.
3. “I’m not ‘BLANK’ enough yet. “
Well known enough. Thin enough. I want to wait until I lose X number of pounds.
Here’s the deal. I’m not going to jump into a big discussion about body image. The truth is we all have what we consider to be flaws and things we maybe aren’t the most excited about. And here’s what I think about it.
We deserve to celebrate where we are RIGHT now. Not when we hit some arbitrary goal that we think will make us more worth it. Were my arms ready to be in a sleeveless shirt on display for the world to see? Yep, because weekly they help my hold my camera, take care of my little guy, and type these words right now. Would I like to have arms like Jennifer Anniston, sure, but that’s not me, and I’m not going to wait to celebrate my business when I get there. Because chances are…well…chances are slim that will ever happen.
4. “It’s not in my budget”
Yep, completely valid and another biggie for me. The truth was this was more about mindset than it was the numbers in my account. Investing in this was a statement for me about how I was really going to commit to this business. And it WAS an investment into my brand. But it was every bit worth it already, and I’ve barely seen the gallery!
5. “Yeah but will it be/do what I thought it would?”
Can I tell you a secret that’s not really a secret. I’m a personal development addict. I LOVE books about psychology, the brain, business, and a plethora of other random topics including but not limited to: books about patterns/ behaviors of honeybees over the last century, vagabonding, etc.. Give me ALL the podcasts and audiobooks and courses. I love it ALL.
One of my favorite educators to follow is Jenna Kutcher (from the OG days). I’v watched her following and reach skyrocket and it’s been eye opening in so many ways. One of my favorites though, was seeing her account go from pretty photos to her showing up, showing her face, and sharing her story daily. So when she shared about the growth that came with that, I started paying attention.
Do you know that photos you share with YOUR face in them most likely get more engagement than anything else on your feed? They do for me. Did you also know the about page on a website is usually one of the most visited pages???
Your clients and customers want to get to know YOU. People care about where their money is going. They want to know who they’re buying from and connect with them. They want to see your behind the scenes and get to know you. And to be honest, if you’re trying to win clients and bookings by pricing alone, you’re fighting a losing battle. In this world of constant noise and unlimited options, there HAS to be a reason for your clients to pause, connect with you, and decide they want to work with you.
And, it’s pretty hard for them to do that if they have no idea who you are!
I’d love to keep this conversation going in the comments, or feel free to drop me an email! And, if you’re ready to ditch the excuses (or just learn more about what the process is like) let’s jump on a call!